Straight No Chaser

Straight No Chaser – who was featured on the “Generation YouTube” episode of ABC’s 20/20 – is using the tour to continue expanding on their social media interaction with fans. The group credits a large amount of its success to its early adoption and encouragement of sharing content. "This group started because of a viral video on YouTube,” explains group member Randy Stine. “From day one, we have encouraged fans to upload photos and videos from our shows, even expanding venue photo policies to ensure… Show more that this was possible. We are excited to really drive home the idea of building a fan community around content by naming our tour #SNCLive." As its name suggest, #SNClive will be a multi-platform concert event, with the hashtag giving fans a way to search and categorize content specific to this tour across all social media platforms.

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